AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on iOS in Brazil Q1 2022
Discover the performance trends of the top 5 film and television apps on iOS in Brazil during Q1 2022, including weekly downloads, revenue, and active users.
During the first quarter of 2022, the top film and television apps on iOS in Brazil showed varying trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of the leading apps in this category.
Globoplay: Novelas, séries e + experienced a substantial increase in weekly revenue, peaking at around $615K in the week of March 7. Weekly downloads saw a significant spike mid-January, reaching approximately 284.5K. Weekly active users also showed a peak in mid-January with 1.34M users, followed by a gradual decline, ending the quarter with around 969K users.
Disney+ had a steady weekly revenue, ranging between $127K and $221K throughout the quarter. The app's weekly downloads were highest at the end of December with nearly 50K downloads, but saw a decline to around 22.8K by mid-February. Weekly active users, however, showed a resurgence towards the end of the quarter, rising from about 656K in mid-February to 828K by the end of March.
HBO Max: Stream TV & Movies showed consistent weekly revenue, peaking at approximately $158K in the week of March 7. Weekly downloads were highest at the beginning of January with around 169.8K downloads, followed by a decline to around 39.6K by the end of March. Weekly active users peaked at the end of February with 638K users before stabilizing around 530K towards the end of the quarter.
Netflix maintained a steady weekly revenue, peaking at approximately $59.7K in the week of February 28. The app's weekly downloads were highest at the start of the quarter with about 122K downloads, but saw a slight decline to around 84.1K by the end of March. Weekly active users showed a slight decrease from 4.44M at the start of the quarter to about 3.59M by the end of March.
Star+ saw a gradual increase in weekly revenue, reaching around $51.7K in the week of March 7. Weekly downloads peaked at the start of January with approximately 31.3K downloads, followed by fluctuations throughout the quarter, ending with around 29K downloads in the last week of March. Weekly active users showed significant growth, peaking at 257.5K users in mid-March before stabilizing around 256K by the end of the quarter.
These insights are based on data from Sensor Tower, and more detailed information can be found on their platform.
